{"id":92359,"date":"2026-01-03T21:19:17","date_gmt":"2026-01-03T18:19:17","guid":{"rendered":"https:\/\/homs-univ.edu.sy\/2026\/01\/decerner-le-grade-de-master-a-la-chercheuse-alisar-samir-hadid-en-gestion-hotieliere-avec-la-mention-tres-bien\/"},"modified":"2026-01-03T21:19:17","modified_gmt":"2026-01-03T18:19:17","slug":"decerner-le-grade-de-master-a-la-chercheuse-alisar-samir-hadid-en-gestion-hotieliere-avec-la-mention-tres-bien","status":"publish","type":"post","link":"https:\/\/homs-univ.edu.sy\/fr\/2026\/01\/decerner-le-grade-de-master-a-la-chercheuse-alisar-samir-hadid-en-gestion-hotieliere-avec-la-mention-tres-bien\/","title":{"rendered":"D\u00e9cerner le grade de master \u00e0 la chercheuse Alisar Samir HADID en gestion h\u00f4tieli\u00e8re avec la mention \u00a0\u00bbTr\u00e8s bien\u00a0\u00bb"},"content":{"rendered":"<p>La chercheuse Alisar Samir HADID, de la facult\u00e9 de Tourisme, \u00e0 l&rsquo;Universit\u00e9 de Homs, a soutenu son m\u00e9moire de master intitul\u00e9: \u00a0\u00bbR\u00f4le de la publicit\u00e9 touristique dans le d\u00e9veloppement de la demande de services h\u00f4teliers <\/p>\n<p>&nbsp;<\/p>\n<p>La chercheuse a r\u00e9alis\u00e9 son m\u00e9moire de master sous l&rsquo;encadrement du Prof. Manal ALNASSER.<\/p>\n<p>Le jury a \u00e9t\u00e9 compos\u00e9 de membres suivants: Prof. Monzer ALNASER en tant que membre et encadreur, Prof. Haytham HASSAN en tant que membre et Prof. Razan KHALIL en tant que membre.  <\/p>\n<p>&nbsp;<\/p>\n<p>La chercheuse a indiqu\u00e9 que la recherche vise \u00e0 d\u00e9montrer le r\u00f4le de la publicit\u00e9 touristique dans le d\u00e9veloppement de la demande de services h\u00f4teliers dans la r\u00e9gion de la c\u00f4te syrienne et \u00e0 clarifier ce point en \u00e9tudiant les dimensions de la publicit\u00e9 touristique et l&rsquo;impact de ces dimensions sur le d\u00e9veloppement de la demande de services h\u00f4teliers \u00e9tudi\u00e9s.<\/p>\n<p>&nbsp;<\/p>\n<p>La chercheuse a conclu qu&rsquo;il existe une relation mod\u00e9r\u00e9e entre la publicit\u00e9 touristique et le d\u00e9veloppement de la demande de services h\u00f4teliers dans les h\u00f4tels \u00e9tudi\u00e9s et que les h\u00f4tels de l&rsquo;\u00e9chantillon \u00e9tudi\u00e9 devraient privil\u00e9gier la cr\u00e9dibilit\u00e9 de la publicit\u00e9 touristique, puis de sa conception, des moyens de diffusion de cette publicit\u00e9.  <\/p>\n<p>&nbsp;<\/p>\n<p>A la fin de son expos\u00e9, le jury a d\u00e9cern\u00e9 le grade de master en gestion h\u00f4tili\u00e8re \u00e0 la cherceuse Alisar Sami HADID avec la mention \u00a0\u00bbTr\u00e8s bien\u00a0\u00bb.<\/p>\n<p><img decoding=\"async\" class=\"alignnone size-medium wp-image-92338\" src=\"https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0005-169x300.jpg\" alt=\"\" width=\"169\" height=\"300\" srcset=\"https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0005-169x300.jpg 169w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0005-84x150.jpg 84w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0005-42x75.jpg 42w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0005-480x853.jpg 480w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0005.jpg 567w\" sizes=\"(max-width:767px) 169px, 169px\" \/><img decoding=\"async\" class=\"alignnone size-medium wp-image-92341\" src=\"https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0003-300x169.jpg\" alt=\"\" width=\"300\" height=\"169\" srcset=\"https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0003-300x169.jpg 300w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0003-150x84.jpg 150w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0003-768x432.jpg 768w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0003-133x75.jpg 133w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0003-480x270.jpg 480w, https:\/\/homs-univ.edu.sy\/wp-content\/uploads\/2026\/01\/IMG-20260103-WA0003.jpg 1008w\" sizes=\"(max-width:767px) 300px, 300px\" \/><\/p>\n","protected":false},"excerpt":{"rendered":"<p>La chercheuse Alisar Samir HADID, de la facult\u00e9 de Tourisme, \u00e0 l&rsquo;Universit\u00e9 de Homs, a soutenu son m\u00e9moire de master intitul\u00e9: \u00a0\u00bbR\u00f4le de la publicit\u00e9 touristique<span class=\"excerpt-hellip\"> [\u2026]<\/span><\/p>\n","protected":false},"author":4,"featured_media":92338,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"_acf_changed":false,"footnotes":""},"categories":[114],"tags":[],"class_list":["post-92359","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-theses-de-maitrise-et-de-doctorat"],"acf":[],"_links":{"self":[{"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/posts\/92359","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/users\/4"}],"replies":[{"embeddable":true,"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/comments?post=92359"}],"version-history":[{"count":0,"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/posts\/92359\/revisions"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/media\/92338"}],"wp:attachment":[{"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/media?parent=92359"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/categories?post=92359"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/homs-univ.edu.sy\/fr\/wp-json\/wp\/v2\/tags?post=92359"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}